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Xbox & Foot Locker Europe - Vampire Hunter Fashion

Xbox & Foot Locker Europe
15/06/2024
Creative Agency
London, UK
17
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Agency / Creative
Production Service
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Xbox and Foot Locker teamed up to celebrate Xbox’s latest title, Redfall, by offering incredible prizes through Foot Locker’s FLX rewards program. These prizes were inspired by the vibrant colour ways and unique personalities of the game's heroes.

 

To promote this exciting partnership, we produced engaging short-form content that showcased models dressed in the exclusive Redfall-inspired outfits. The scenes were set in an atmospheric abandoned swimming pool, perfectly capturing the essence of the game’s mystery and intrigue. This visually striking content was distributed across EMEA Xbox and Foot Locker own channels, creating buzz and excitement among both gamers and sneaker enthusiasts.

About Miai Brand Partnerships

We create brand love affairs.

We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.

It’s all about bringing the right two brands together and tapping into the chemistry between them to create innovative campaigns where both sides benefit equally from working in partnership together to reach new audiences.

Our job is to make the introduction, break the ice and help you to get to know the brand you’d like to work with. We love getting to the heart of what makes you tick and finding new and exciting ways for you to share your story through credible brand partnerships that reach and excite new customers and motivate them to buy from you.

We got game.

As well as consumer brand knowledge and expertise, we have a strong background in video gaming.  Whether you’re a video games business looking to partner with a consumer  brand or whether you’re a consumer brand with a vision for developing an impactful gaming strategy, we’ve got you.
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