Xbox & TEMPUR - The Dream Chair

What does a premium mattress company have in common with a next-gen video game? On the face of it, TEMPUR® and Xbox’s game, Starfield seem like an unlikely pairing, but with a history deeply intertwined with real world space travel, TEMPUR®’s partnership with Starfield may as well have been written in the stars.

We delivered a cutting-edge experiential and digital storytelling campaign, highlighted by a captivating trailer announcing the Dream Chair's debut at Gamescom. The trailer featured stunning scenes from Starfield and detailed close-ups of the chair, with an engaging voiceover by a renowned actor. This project seamlessly blended the excitement of the game's futuristic setting with the unparalleled comfort of TEMPUR technology, highlighting their shared interstellar DNA.