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Group745
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1800 Tequila - Discover the Unexpected

1800 Tequila
14/06/2024
Creative Agency
London, UK
39
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Agency / Creative
Production
Post Production / VFX
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We launched a global campaign for 1800 Tequila, including a 60-second hero film and a suite of digital cut-downs, to help stylish drinkers discover the brand’s unique versatility and refreshment credentials.

In partnership with production agency Bullion, the film follows a group of four stylish friends over a series of different days, nights and occasions. Nico is the Mexican hero, happily introducing his friends to the perfect expression of 1800 Tequila to suit the mood of the group – whether Blanco, Añejo or Cristalino – followed by the Discover the Unexpected endline.

Whether people enjoy white spirits, like vodka or gin, or are into whisky, tequila can be the perfect alternative. It’s made from quality ingredients, has a long heritage, has got real complexity and depth of flavour, can be enjoyed in lots of ways, from over ice to cocktails, and comes in a variety of ages for different occasions.

The campaign also dovetails into an evolved global visual identity, including new lifestyle and product photography, also created by us, and an OOH campaign.

About Purple Creative
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
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