1800 Tequila - Discover the Unexpected

We launched a global campaign for 1800 Tequila, including a 60-second hero film and a suite of digital cut-downs, to help stylish drinkers discover the brand’s unique versatility and refreshment credentials.

In partnership with production agency Bullion, the film follows a group of four stylish friends over a series of different days, nights and occasions. Nico is the Mexican hero, happily introducing his friends to the perfect expression of 1800 Tequila to suit the mood of the group – whether Blanco, Añejo or Cristalino – followed by the Discover the Unexpected endline.

Whether people enjoy white spirits, like vodka or gin, or are into whisky, tequila can be the perfect alternative. It’s made from quality ingredients, has a long heritage, has got real complexity and depth of flavour, can be enjoyed in lots of ways, from over ice to cocktails, and comes in a variety of ages for different occasions.

The campaign also dovetails into an evolved global visual identity, including new lifestyle and product photography, also created by us, and an OOH campaign.