null - Ben & Jerry’s

When Mekanism approached us with a brief to create a visual journey into the world of Ben & Jerry’s Cookie Dough ice cream, we were delighted to work on a grassroots brand that went global yet stayed true to their beliefs. Not to mention, we never heard of anyone not liking ice cream! For a 30-second TV commercial, we created a journey that would take us from a spoonful of ice cream into the world of Ben & Jerry’s iconic cow, “Woody”, while we showcased the brand’s loud and proud support for fair trade, ethical practices and unmodified ingredients from around the world.