Sasria - What happens when the dust settles? AK brings home the reality in a powerful new piece.
It’s not always obvious that the impact of violent protest action is felt far beyond smashed up shops and burnt-out cars.
Without special risk insurance cover, businesses, people’s livelihoods, and entire communities are badly affected, often permanently. And it was this powerful message that Sasria and their agency Ebony + Ivory wanted to get across.
But it’s also a message that must be handled sensitively, authentically, and convincingly. Which is why Spitfire co-founder and Director, AK, was precisely the man for the job. Bringing his enormous experience to the set, AK’s ability to extract moving performances from his cast turned uncomfortable conversations into a series of moving stories that bring the message home in a relatable way.
Married to subtly dramatic lighting and underscored by a stirring soundtrack, AK’s Sasria Consumer Education campaign gives powerful new meaning to seeing the big picture. He can do the same for you, too. So, contact Spitfire today and we’ll make sure that, when it comes to making your idea take flight, you’re fully covered.
“Where there’s a screen, there’s an opportunity.” When Spitfire Films was established a decade ago by Executive Producer Liesl Karpinski and Director AK, this was a statement of intent designed to disrupt the existing production model. And Spitfire has been doing it successfully ever since. South Africa’s first 360º content production company, Spitfire has collaborated closely with the industry’s top advertising agencies and clients to create some of the country’s most effective – and engaging – content.
From TV and cinema commercials, and hugely successful interactive digital campaigns (KFC “Shakin”), to activations for Fox Crime, Insta stories for Mumm Champagne, and SA’s first interactive horror film with Facebook Live for DSTV, Spitfire has created outstanding work for every kind of content. And built a reputation for fast turnaround times, excellent value, and high creative standards. Standards embraced by our grassroots talent who are in the process of becoming Spitfire shareholders.
But it’s the work itself that speaks the loudest to Spitfire’s intent. And talent. Please take a look.
