Sasria - What happens when the dust settles? AK brings home the reality in a powerful new piece.

It’s not always obvious that the impact of violent protest action is felt far beyond smashed up shops and burnt-out cars.

Without special risk insurance cover, businesses, people’s livelihoods, and entire communities are badly affected, often permanently. And it was this powerful message that Sasria and their agency Ebony + Ivory wanted to get across.

But it’s also a message that must be handled sensitively, authentically, and convincingly. Which is why Spitfire co-founder and Director, AK, was precisely the man for the job. Bringing his enormous experience to the set, AK’s ability to extract moving performances from his cast turned uncomfortable conversations into a series of moving stories that bring the message home in a relatable way.

Married to subtly dramatic lighting and underscored by a stirring soundtrack, AK’s Sasria Consumer Education campaign gives powerful new meaning to seeing the big picture. He can do the same for you, too. So, contact Spitfire today and we’ll make sure that, when it comes to making your idea take flight, you’re fully covered.

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