Virgin Voyages - Virgin Voyages Cruises

What were we proving?

No matter how you like to vacation — there’s something for everyone aboard a Virgin Voyages cruise.

Think.

Virgin Voyages have a cruise for me. 

Deliver. 

In the aim of promoting the Virgin Voyages cruise line, a double decker bus was converted and designed to replicate the look of the iconic ‘Scarlet Lady’ cruise ship bus a bus tour around London with Virgin’s very own Sir Richard Branson for a day. 

We created a route around London’s most iconic landmarks, with performers on board interacting with commuters and giving our free cruises, as well as live performances and ongoing media coverage by several news outlets.

Results.

• 120 News outlets captured the activation

• 160K Viewership of PR stunt across the country