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Xbox & Krispy Kreme - Nexus Level Indulgence

Xbox & Krispy Kreme

12/06/2024

Miai Brand Partnerships

Creative Agency

London, UK

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12/06/2024

Credits

Agency / Creative

Production Service

MIAI partnered Xbox and Krispy Kreme together to bring a playful twist to the gaming world. The limited edition "Nexus Level Doughnut", filled with irresistible brownie butter.

We crafted this announcement video that parodied Xbox's typically serious product unveilings. This spoof trailer cleverly revealed the custom Xbox doughnut, delighting both gamers and doughnut enthusiasts alike. With over 1000 kiosks in UK grocers, 120 Krispy Kreme stores, 2.7b impressions and over 10,000 pieces of UGC, the results were quite simply delicious

This internet-breaking collaboration rewarded consumers with a free Game Pass code and a chance to win exciting Xbox prizes, including the coveted Xbox Series S console. The campaign spanned across Krispy Kreme stores in Ireland and the UK, featuring point-of-sale displays, a dedicated microsite, and a vibrant social media campaign.

About Miai Brand Partnerships

We create brand love affairs.

We create love stories between consumer brands, helping them find creative and credible ways to grow their brand awareness with new audiences.

It’s all about bringing the right two brands together and tapping into the chemistry between them to create innovative campaigns where both sides benefit equally from working in partnership together to reach new audiences.

Our job is to make the introduction, break the ice and help you to get to know the brand you’d like to work with. We love getting to the heart of what makes you tick and finding new and exciting ways for you to share your story through credible brand partnerships that reach and excite new customers and motivate them to buy from you.

We got game.

As well as consumer brand knowledge and expertise, we have a strong background in video gaming. Whether you’re a video games business looking to partner with a consumer brand or whether you’re a consumer brand with a vision for developing an impactful gaming strategy, we’ve got you.

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