Energy BBDO - Cardio Iconic
In recognition of American Heart Month Bayer highlights how stress can play a role in cardiovascular risk. The brand also partnered with NFL's Tony Gonzalez who is promoting a website to assess risk factors CheckYourHeartRisks.com - Bayer Aspirin is working on a new campaign that looks to show what your HEART goes through as a SPORTS fan and showing all the different stages of fan reaction: anticipation, excitement, celebration, grief, etc... ORIGINAL CREATIVE BRIEF: In this film, we pair elegant (B&W) photos of fans’ faces depicting a range of emotions with the original play-by-play audio of famous heartbreaking moments sports fans will recognize. Underneath this, we hear the sound of a heartbeat slowly building.
