Applebee's - Fancy Like

​TikTok focus. Walker Hayes and his daughter choreographed this dance and it went viral. We curated, cleared and licensed 16 shots from TikTok. Agency was Grey/Townhouse. Applebee’s - “Fancy Like” is a hit song is by Walker Hayes. His daughter created the dance, which went viral on TikTok. C&R was tasked with searching and pulling footage TikTok (which is a challenge) for the creative team’s review on our platform. The editor was able to pull footage from our platform to find pairings that worked together for the final spot. In the end we curated, cleared and licensed 15 shots for the fina. The extensive media buy coupled with additional press coverage has helped expand the ROI for the brand. ​