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California Almonds. Good for snacking anywhere.

The insight is very simple: When you’re stuck in a situation and have nowhere to go, having a snack makes it better. However, the Brits often feel guilty when they snack because they tend to make bad choices. But voila! Enter Almonds. The perfect snack that helps you stay on track. With 160 calories in a handful (about 23 almonds), almonds are a naturally satisfying snack that are easy to take along—where ever you go. Boulder, Colorado-based agency, Sterling-Rice Group, and the Almond Board of California worked with UNIT9 Films’ Michael Sugarman to create three witty idents to demonstrate that almonds are good for snacking anywhere—while you’re waiting for a friend in a fitting room, sitting under a dryer in a salon, or even when you’re stuck in the slowest lift in the world.


Brand: California Almonds

Creative Agency

Creative Agency: Sterling-Rice Group

Producer: Jessica Morrison

Regional Director, PR & Corporate Communications: Dariela Roffe-Rackind (Marketing & PR Director)

Account Director: Kelli Goodwin

Production Company

Production Company: UNIT9 Films

Executive Producer: Michelle Craig

DOP: John Barr

Producer: Alexis Celic

Creative Director: Miguel Hernandez (Associate Creative Director)

Art Director : Ben Spiking

Production Designer: Patrick Lumb


Editor: Chris Hafner

Post Production / VFX

Post Production Company: Cutters

Grade: Derek Hansen, MPC


Composer: Daniel Belardinelli

Sound Design: Plush

Category: Food, Snacks and confectionary

Genre: Idents