McCain's - The Nations Tea Time Today!
Eating tea one minute then on TV the next!! Striped across 4 consecutive nights – adam&eve asked the public to film themselves enjoying dinner time and then upload that footage to a dedicated micro-site between the hours of 3pm and 6.45pm.
ITN Productions then selected and ingested the approved clips and together with adam&eve constructed the narrative of the ad. Client, Agency and Clearcast approvals were given with the ad then delivered to ITV by 7.30 to be TX'd at 8.45pm that same night.
A great example of the slick and efficient production process at ITN Productions.