Volkswagen - Hello George
It’s nice to have at least one family member who listens. Say hello to Volkswagen's new ID.4 campaign, Hello.George.
Not every family member is a great listener. You know it, I know it, and Volkswagen knows it too. That's why they've shared the relatable story of a couple who might know each other a bit too well. Volkswagen wanted to highlight the human side of their all-electric ID.4 by introducing their new Hello ID customizable voice assistant, ensuring there's always one family member who will listen.
OUR PHILOSOPHY
JOHANNES LEONARDO WAS CREATED WITH THE BELIEF THAT WE ARE ONLY AT THE BEGINNING OF A FUNDAMENTAL SHIFT IN THE WAY CONSUMERS WILL ULTIMATELY ENGAGE WITH BRANDS. TECHNOLOGY IS EXPONENTIALLY CHANGING OUR WORLD AND AS A RESULT MEDIA NO LONGER CONTROLS THE CONVERSATION. CONSUMERS DO. CONSUMERS WHO WILL ONLY CONTINUE TO BECOME MORE EMPOWERED. MORE IN CONTROL OF WHAT THEY SEE, MORE ABLE TO SPREAD IDEAS AND BRING THEIR OWN VOICE TO A BRAND’S MESSAGE.
JOHANNES LEONARDO OPTIMIZES ALL WE DO AGAINST THEM. THERE WILL ALWAYS BE NEW MEDIA. THERE WILL ALWAYS BE NEW TECHNOLOGY. BUT THERE IS ONLY ONE MEDIUM. THE CONSUMER IS THE MEDIUM. JOHANNES LEONARDO EMPOWERS AND LIBERATES THEM THROUGH OUR IDEAS.
