Football Beyond Borders - New Game, New Era

What were we proving?

There are many societal barriers preventing teenage girls from being able to play football.

Think.

An immersive experience in a high footfall inner-city location where we could target people with an interest in football and money to spare. We aimed to insert the life of a teenage girl’s experiences with football into the hearts of the public in London, during the Women’s World Cup.

Deliver.

The experience ran over two days in London’s King’s Cross and was staffed by young people that had been through the programmes. Only they truly know the barriers faced, and only they could deliver the messages so we wanted to employ them as opposed to generic promotional staff. They accompanied participants through the experience and told their individual story.

Results. 

275K+ People exposed to the experience over two days in Kings Cross

450 Pieces of coverage including ITV News 6PM bulletin, Sky Sports and BBC News

£59K+ Raised for FBB - sufficient funding to put 128 girls through the award-winning FBB programme