TikTok - Pride in Full Colour

Turning TikTok into the main broadcaster of Sydney World Pride by celebrating the full spectrum of the LGBTQIA community.

TikTok was a headline sponsor for Sydney WorldPride, an international event that celebrates the LGBTQIA+ community via a festival of parades, events and cultural activities aligned to the theme Gather, Dream, Amplify.
We had lots of fun ideating and capturing Pride in Full Colour, with a mix of physical and digital activations over 2 weeks. Our work stretched across Creator Parties, Parade Floats, TV and OOH executions, and of course - social.

The effort was mammoth and it came off in full glitter, and we’re proud to support and empower the LGBTQIA+ community with our work.