TikTok - Pride in Full Colour
Turning TikTok into the main broadcaster of Sydney World Pride by celebrating the full spectrum of the LGBTQIA community.
TikTok was a headline sponsor for Sydney WorldPride, an international event that celebrates the LGBTQIA+ community via a festival of parades, events and cultural activities aligned to the theme Gather, Dream, Amplify.
We had lots of fun ideating and capturing Pride in Full Colour, with a mix of physical and digital activations over 2 weeks. Our work stretched across Creator Parties, Parade Floats, TV and OOH executions, and of course - social.
The effort was mammoth and it came off in full glitter, and we’re proud to support and empower the LGBTQIA+ community with our work.
We are a socially-led creative agency with a team of more than 1,300 people across 19 offices around the world, and 60 in Sydney. Our purpose is to connect people and brands in meaningful ways. We are focussed on people above platforms and believe in the power of social insight to drive business value. We call this social thinking. We work with many of the world’s top brands, including Audi, Samsung, TikTok and Activision.
