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In 2014, Ogilvy NY kicked off the NFL season with Nationwide’s first campaign using Peyton Manning. Little did we know “Jingle” would be one of the most talked about ads in 2014 leading the ad to being named by Nationwide as “the most effective ad we’ve ever done.” Football is back. And so is the Nationwide jingle in a multi-channel social, digital and broadcast campaign. For broadcast, we’re giving viewers a peek into Peyton's life plus we’re introducing new characters and vignettes to keep the spots fresh and timely. Seasonal versions will also rollout over the holidays.