Spotify - Spotify Beach @ Cannes
What were we proving?
Spotify Beach is the place to be at the Cannes Lions Festival of Creativity.
Think.
Come and play in our audio playground.
Deliver.
For brand and agency partners, creators, press and VIPs, we collaborated with Spotify to build out a series of experiential activations to create an audio playground that only Spotify could; bringing their core brand and product features to life.
The beach featured photo worthy moments including a pool themed panel stage design, a ‘create your own’ coconut bar with product demos to bring Spotify’s latest product AI DJ to life, and a custom built foosball table to elevate the partnership with FC Barcelona and bring some competitive fun to the beach. The table customisation included inbuilt speakers and surround side heroing the official FCB matchday playlist on Spotify, plus pixel map score displays.
For the times when our guests needed to take a break, we set up an early morning sound bath set above the tranquil waters at the end of the jetty. The perfect way to start the day.
Research shows that just 4% of marketing messages are remembered favourably*, wasting £17.6bn a year. The Park is an award-winning experiential agency that helps clients overcome this through our unique creative approach: for them we are the Creators of Brand Proof.
Founding values
Our business was founded on the friendship and eclectic backgrounds of three Co- Founders. This foundation created the values that drive our business.
Diversity Makes The World Better
Our culture embodies diversity of thought, identity and perspective.
Simplicity is Clarity
We believe the best ideas are the simplest, and we’ll never hide behind buzzwords or marketing-speak.
There’s Always A Way
We’ll always find a way to make it happen or suggest an alternative.
