Pinterest - OMR 2023

What were we proving?

Pinterest is an effective advertising and shopping platform and Pinners are spending more money here, than on than on any other platform

Think.

An immersive PInterest booth at online marketing conference, OMR

Deliver.

We knew that the key use of this stand was sales meetings, so when creating an impactful presence for Pinterest, this was at the forefront of our design thinking.  Every inch of the stand was utilised to create engagement opportunities for Pinterest sales team. 

An arches installation to house the key Pinterest messaging became a space for sales representatives to walk through with clients.  It was both engaging and visually interesting, to draw in booth visitors. A mix of 2D print elements and iPad screens provided interactivity and different ways to showcase the benefits of advertising on Pinterest - driving home the messaging that Pinterest is a platform that takes your customers from discovery, to decision, to do.

Pinterest is known for inspiring users, while becoming the perfect place for planning. We worked with Pinterest creator Henri Purnell to create a Pinterest planning station. Visitors were given personalised planners and stickers, and encouraged to plan their ‘perfect summer’.