Road Safety Authority - Age

Turning a cardboard box into a car is a rite of passage for children around the world,  but in the latest campaign from the Road Safety Authority (RSA), office workers have adopted these makeshift vehicles to teach the rules and regulations of the country’s roads, national roads and motorways. 

Produced by Rubberduck with creative from F&B Dublin, the four part campaign filmed in both Irish and English sees the introduction of the e-scooter as the latest member of the fleet of vehicles that has to abide by the rules of the road, joining the likes of cars, trucks and bicycles. 

Set in a busy office environment, the employees embody the personality traits and quirks of their respective vehicles, from guzzling oil to complaining of an exhausted exhaust, in addition to interacting with one another in a way that reflects the road safety rules. 

The campaign was elevated by the work of the cast and crew, who worked to ensure that the spots struck the right balance of comedic yet informative, whilst remaining lighthearted and relatable. Production designer Anna Tavlinska brought fun to the screen through simultaneously impressive and childlike costumes, created by Greg Keeley and his team from Advertising, Props & Effects Ltd (APE.ie), resulting in a highly visually impactful performance that still doesn’t take itself too seriously.