AIDES - Fighting HIV for 40 Years
Today, advertisers have all understood their need to communicate responsibly, whether on a social level, on an ecological level, or on a health level.
On the other hand, communicating to say that we are doing things "well", or that we plan to do them "less badly", is not enough.
It's the least we can do.
This is why at Strike we take care to reconcile the objectives of being impactful and responsible equally.
Good is not enough. Let's do better.
By seeing consensual messages multiply, no one pays attention to them anymore and audiences become more and more sceptical. At Strike, we believe that there is always an extraordinary creative solution to be found, adapted to the setting and constraints. It is essential for brands to create content that captures the attention of their audiences. Messages that address everyone's emotional intelligence, capable of surprising, making people laugh, or moving people.
Put creative impact at the service of good.
1 / We are committed. This is why we decided to devote more than 50% of our time to NGOs.
2 / We believe in the value of progress. We are convinced that communication that respects people and their emotional intelligence has the power to evolve brands and society.
3 / We are experts. Our teams are made up of strategic planners and creatives who work hand in hand, from the moment the brief is taken.
A person is confronted with thousands of advertising messages every day.
We want to be the one she will remember.