null - VIRGIN TRAINS: Be Bound for Glory

Using the creative strapline, “Be Bound for Glory”, the campaign builds on the insight that long-distance travel is usually for something important: whether that’s a big business meeting or meeting the in-laws for the first time – so Virgin Trains will help customers arrive prepared to tackle whatever life may throw their way. The campaign is a joint integrated campaign across both East and West Coast routes. It also reinforces Virgin Trains as leaders in customer experience.