Sony - Sony Launches PS4 with OXO Tower Takeover

BRIEF
We transformed London’s skyline and the iconic OXO Tower to celebrate the new PlayStation 4 console being launched in the UK.

RESPONSE
With “O X O” already embellished on the tower, we replaced this lettering with the circle, cross, square and triangle symbols which are synonymous with the PlayStation brand.

RESULTS
19m Twitter impressions
100 Countries reached
500k Sales
500+ Publications.