Sony - Sony Launches PS4 with OXO Tower Takeover
BRIEF
We transformed London’s skyline and the iconic OXO Tower to celebrate the new PlayStation 4 console being launched in the UK.
RESPONSE
With “O X O” already embellished on the tower, we replaced this lettering with the circle, cross, square and triangle symbols which are synonymous with the PlayStation brand.
RESULTS
19m Twitter impressions
100 Countries reached
500k Sales
500+ Publications.
Grand Visual is a unique production agency providing creative and production services for Out Of Home. We craft compelling OOH stories, shaped around audiences, locations and mindsets using various creative techniques. Helping define the exciting OOH channel since 2005, we were acquired by Talon in 2019.
You might not know us personally, but you’ll know our work. You’ve seen it in the real world, on your timelines, it’s been shared by your friends, on social media and in the decks you’ve been sent by people inspiring you to Think Outside.
We join the dots between brands, agencies and media owners to activate creative Out of Home campaigns in the real world. We are Grand Visual. We Create.