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Group745
Group745
Group745
Group745
Group745
Group745

Road Safety Authority - Bicycle

Road Safety Authority
20/05/2024
Production Company
Dublin, Ireland
24
Share
Agency / Creative
Production
Post Production / VFX
Music / Sound

Turning a cardboard box into a car is a rite of passage for children around the world,  but in the latest campaign from the Road Safety Authority (RSA), office workers have adopted these makeshift vehicles to teach the rules and regulations of the country’s roads, national roads and motorways. 

Produced by Rubberduck with creative from F&B Dublin, the four part campaign filmed in both Irish and English sees the introduction of the e-scooter as the latest member of the fleet of vehicles that has to abide by the rules of the road, joining the likes of cars, trucks and bicycles. 

Set in a busy office environment, the employees embody the personality traits and quirks of their respective vehicles, from guzzling oil to complaining of an exhausted exhaust, in addition to interacting with one another in a way that reflects the road safety rules. 

The campaign was elevated by the work of the cast and crew, who worked to ensure that the spots struck the right balance of comedic yet informative, whilst remaining lighthearted and relatable. Production designer Anna Tavlinska brought fun to the screen through simultaneously impressive and childlike costumes, created by Greg Keeley and his team from Advertising, Props & Effects Ltd (APE.ie), resulting in a highly visually impactful performance that still doesn’t take itself too seriously. 


About Rubberduck

Established in December of 2019, Rubberduck has quickly become one of Irelands leading production agencies producing TV and Online commercial campaigns for some of the countries biggest agencies and brands. Since the merger with its multi award winning sister company Rocket Science Productions,  Rubberduck also represents a roster of multi-award winning national and international directors.