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Heroes of Today - Jesse Owens

Heroes of Today
20/05/2024
Production Company
London, UK
13
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Agency / Creative
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DDB Spain created a new campaign to show shocking racial discrimination in sports. It is a short film, based on real tweets and starring one of the 18 African-American athletes who competed at the 1936 Olympic Games in Berlin. The piece depicts Jesse Owens' experiences during his journey to the legendary Olympic Stadium and reflects the racial discrimination currently to be found in sports today.

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Our filmmakers, photographers & mix media artists shape new visual & creative experiences using innovative formats varying from cinema to music video, from advertising to documentary, from photographic exhibition to the new media. Birth proposes a platform to provide inspiring exchanges between the most exciting brands and unique artists in Paris - London - Milan - Berlin - Algiers - Shanghai.

 

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