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Planet Fitness - Dress Stress & Self Motivated

Planet Fitness
17/05/2024
Creative Production Studio
Melbourne, Australia
24
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Lots of us have anxiety about going to the gym, an inner voice filled with ‘gym fears and doubts’. Add to this the preconceived idea of a ‘souped-up’ gym environment and it’s enough to keep many of us away. In these two TVCs we ideated and executed for Planet Fitness we wanted to show how they have built a totally non-judgemental gym world. A place where you're not on trial for how little you know about the equipment or how much you fit the typical fitness mould, where you can feel totally comfortable to come in anytime and concentrate on your own fitness journey.

About Eric Tom & Bruce
We are specialists in making content for digital and social media. We boast an experienced in-house team including directors, videographers, producers, editors and writers. We approach every project with a can-do attitude and a desire to fuse creativity, craft and strategy.

We understand high quality content is an investment and we want to set up our clients for their version of success - whether that be targeted ads, organic reach or beautiful content for their website. This means content geared towards specific platforms and uses, creatively developed and sized accordingly. We always aim to maximize our resources to deliver as much content and value as possible, all executed at a premium level.
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