Gambrinus beer - Refreshing the brand world

We evolved and modernised the visual identity for Gambrinus, one of the biggest beer brands in the Czech Republic. 

From packaging to POSM, we refreshed the entire brand world, making it more confident, crafted and charismatic.

Historically Gambrinus has always been one of the most popular mainstream brands in Czech but its reputation and appeal amongst its core male audience nose-dived around a decade ago due to a low-quality stigma. It subsequently lost volume, value and brand equity fast, so has had to go through a few years of brand building, recipe improvement and finessing the brand positioning.

As the final piece in the puzzle, we were asked to evolve the brand world to improve brand perception, which included crafting a new ‘patron’, their brand icon, to add gravitas, timelessness and a sense of craft.