Visit Seattle - Seattle Bookmarked

Seattle is one of two North American cities designated as a UNESCO City of Literature. Advenculturists, our target audience, seek intellectually stimulating experiences and content. They seek this through travel, but they also through the content they consume. Not surprisingly, they are 200% more likely to be in book clubs and 40% more likely to read books at least twice a week.

We saw the opportunity to marry those two things as a way to drive interest in visiting Seattle.

Seattle Bookmarked invited potential travelers to experience the city that has inspired readers and authors alike across myriad channels.