Tesco 'Hudl2'

01/10/2015

The Futz Butler

Music & Sound

London, UK

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01/10/2015

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Music / Sound

Sonic branding and designing interface sounds for Tesco’s eagerly awaited Hudl2 Android tablet. Commissioned by Tesco Connected Products, we were tasked with producing a strong new audio identity for the second iteration of the device, centred around the concept of ‘happy technology’, with a clear and defined British slant. This would involve producing an audio mnemonic for the Hudl brand as the main focus to be used both on device and in all advertising. The second phase would be to produce a complimentary sound-set for the device itself to augment user functionality, including e-mail notification, volume up and down, battery low, camera usage and alarm sounds amongst others.

About The Futz Butler

We’re a creative Music & Sound studio based in Central London, specialising in original Music & Sound-Design for Advertising, Film, TV & Tech.

Basically, we make award-winning noise for people - some of it’s melodic, some not.

Having collaborated with some of the world’s most forward-thinking directors, brands and agencies, our work is as varied as it is innovative - from full feature film score to three note audio branding, and everything in between. Since our humble beginnings in 2004, we’ve been lucky enough to deliver work to the likes of Mercedes-Benz, Disney, Nike, Audi, Tesco, Jaguar, McDonald's, Chrysler and The FA to name but a very small handful, amassing broadcast credits in each corner of the globe.

Take a butcher’s at our work and see for yourself what we bring to the party…

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