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McDonald's - MY SELECTION 2024 - Yuzu Sauce (Demo Only)

McDonald's
08/05/2024
Studio
Milan, Italy
17
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Brand
Agency / Creative
Production
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McDonald’s My Selection 2024 campaign is out with two new burger flavors. Parmigiano Reggiano and IGP pear sauce blend together with a juicy beef patty and spicy salami for the first burger of My Selection 2024, while Pecorino DOP and yuzu sauce create an interesting combination with the classic McDonald’s fried chicken and smoked bacon. Keeping the same aesthetic as the previous years, with black, shiny backgrounds and bold camera movements, the film highlights every single ingredient in their unique flavor. The light, almost dramatic with strong highlights and dark shadows, emphasizes depth and volume, transforming a simple shot in a dynamic and captivating one.

About 360FX

Located in the heart of Milan, 360FX is a highly creative and professional production company that offers a unique strategy to the tabletop commercial world, ensuring product value and quality, a talented and friendly crew in a a beautiful atmosphere, a fully equipped kitchen and a team of people with remarkable approach to special effects and the world of high speed.

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