PSG & Clown Skateboards - Art on Wheels Video
A2Z Media managed a comprehensive video production for an exciting collaboration between Paris Saint-Germain Academy, Clown Skateboards, and artist Fatma Al Sharshani, coinciding with Qatar Creates Week. The project entailed a five-minute video showcasing the launch of the Doha Capsule Collection, skateboarding classes, and art workshops. The video, rich with both action-packed footage and insightful interviews, was crafted to highlight the synergy between sports, art, and culture, and was featured on the academy's YouTube channel.
Challenge
Client challenge:
- Multifaceted Storytelling: Capturing the essence of the collaboration, combining fashion, skateboarding, and art into a cohesive narrative.
- Engaging Diverse Audiences: Creating content that resonates with sports fans, art enthusiasts, and the skateboarding community.
- Event Highlighting: Showcasing the dynamic events of Qatar Creates Week within a limited time frame.
Agency challenge:
- Production Coordination: Managing logistics for shooting interviews, skateboarding action, and art workshops across various locations.
- Creative Execution: Delivering a visually appealing and emotionally engaging video that accurately represents the brands involved.
- Post-Production Excellence: Seamlessly integrating footage, interviews, and artistic elements in the editing process to produce a polished final product.
Solution
- Strategic Planning: Detailed pre-production planning to ensure comprehensive coverage of all collaboration aspects.
- Dynamic Filming: Utilizing creative filming techniques to capture the energy of skateboarding and the creativity of the art workshops.
- Story-Driven Editing: Crafting a narrative in post-production that weaves together the sports, art, and cultural elements of the collaboration.
- Brand Integration: Ensuring the final video reflects the prestige of Paris Saint-Germain and the edgy spirit of Clown Skateboards, aligned with Fatma Al Sharshani's artistic vision.
