DISS - Cultivating Global HSE Leaders

​A2Z Media launched a strategic campaign for DISS, Qatar's premier HSE & Management training institution, from October to November 2023. The campaign aimed to generate leads and drive website traffic, focusing on markets in KSA, Qatar, Nigeria, Oman, and targeting Nigerian expats specifically. With an investment of around QAR 9,000, A2Z Media utilized English and Arabic content across multiple channels to reach a diverse demographic of professionals interested in health, safety, and environmental training, as well as management consulting services.

Challenge

Client challenge:

• Specialized Audience Reach: Connecting with professionals in specific industries such as construction, engineering, and HSE.
• Geographic Diversification: Effectively targeting a diaspora of Nigerian expats across multiple countries.
• Value Proposition Communication: Clearly conveying DISS's leadership in premium HSE training and consultancy.

Agency challenge:​

• Multi-Cultural Engagement: Crafting messages that resonate across different cultures and language preferences.
• Channel Optimization: Leveraging the right mix of digital channels to maximize reach and engagement.
• Performance Measurement: Accurately tracking and attributing leads to specific aspects of the campaign.

Solution

• Targeted Advertising: Deploying targeted ads to reach the demographic of 20-55-year-olds across the specified regions.
• Content Localization: Producing content in English and Arabic to cater to the linguistic preferences of the audience.
• Industry-Specific Messaging: Highlighting DISS’s expertise in HSE qualifications and management training to appeal to professionals seeking career development.

Impact

• Garnered over 519,000 impressions, indicating substantial brand exposure in the target markets.
• Generated 8,900+ clicks, reflecting a successful engagement with the target audience.
• Achieved 680+ leads, showcasing the campaign's efficacy in generating interest among professionals.
• Attained a CTR of 1.72%, demonstrating the campaign's effectiveness in capturing the audience's attention.
• Recorded a conversion rate of 7.56%, illustrating the alignment between the campaign messaging and the audience's needs.

Ready for your success story? Let's Talk:

https://services.a2z.media/request-a-proposal

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