Al Hallab - Influencer Marketing

​A2Z Media launched a strategic influencer marketing campaign to boost Al Hallab's new branch's visibility and appeal to a broad audience. Utilizing 11 influencers from general and food blogging backgrounds across Instagram, TikTok, and Snapchat, the campaign aimed to showcase Al Hallab's unique culinary experiences, engaging a combined audience of over 800,000 followers.

Challenge

• Diverse platform engagement: Crafting content that resonates across different social media platforms with varying content consumption habits.
• Measuring effectiveness: Quantifying the direct impact of the campaign on in-restaurant visits amidst various engagement metrics.
• Content saturation: Ensuring Al Hallab's message stood out in a crowded digital space, particularly in the food and dining sector.
• Consistency and Quality: Maintaining high-quality, brand-aligned content across all influencer collaborations.

Solution

• Tailored Content Creation: Collaborated closely with influencers to create platform-optimized content that aligned with both the influencers' style and Al Hallab's branding.
• Data-Driven Selection: Chose influencers based on their reach, engagement rates, and audience demographics, ensuring a wide but targeted impact.
• Performance Tracking: Employed tracking tools and metrics (e.g., Snapchat Interactions, Instagram Impressions, TikTok likes) to monitor engagement and measure campaign effectiveness.
• Engagement Analysis: Focused on engagement metrics such as comments, likes, and shares to gauge audience interaction and sentiment.

Impact

Increased Brand Visibility:

• Notable increases in engagement metrics across platforms, including Instagram impressions and likes, Snapchat reach and interactions, and TikTok plays and likes. 
• For instance, @food_qaa generated 19,178 Instagram reel reach, 8784 Instagram likes, indicating high audience interest and engagement.
• @foodjoy2's content reached 57,000 users on Instagram Stories, demonstrating the campaign's extensive reach.

Enhanced Audience Engagement: 

• High interaction rates, such as @dawoodyouniss's 610 average Instagram likes and @the_fabulous_qatar's engagement on Instagram, highlighted effective audience resonance.

Diverse Platform Success: 

• Successful engagement across different platforms, with significant Snapchat interactions for @aziz.alajail and TikTok engagement for @taymourgh, showcased the campaign's multi-platform appeal.

Positive Sentiment & Interaction: 

• Comments and likes across Instagram and TikTok posts indicated positive audience sentiment, enhancing brand perception and customer intent to visit Al Hallab.

Ready for your success story? Let's Talk:

https://services.a2z.media/request-a-proposal

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