Our collaboration with Em Sherif, a dynamic Lebanese restaurant, has significantly enhanced their social media presence. Through strategic planning and digital innovation, we've closely partnered with Em Sherif to boost their brand visibility and improve engagement with their audience. By curating appealing images of traditional dishes, crafting captivating posts, and precisely targeting their local audience, we've played a pivotal role in reinforcing Em Sherif's reputation and attracting new customers to their establishment.
Challenge
Client challenge:
- Interpreting the Moodboard: Understanding the moodboard sent from Lebanon could pose a challenge as it's crucial to ensure it aligns perfectly with the desired ambiance for the restaurant.
- Maintaining Consistency with Orders: Keeping consistency between the moodboard and the actual experience provided to customers can be complex, requiring meticulous attention to detail and precise coordination.
- Balancing Authenticity and Local Tastes: Striking the balance between the authenticity of Lebanese culture and adapting to local preferences can be challenging, especially in reflecting the desired atmosphere in the restaurant.
Agency challenge:
- Operational Delays: Slow operations pose challenges, directly impacting project timelines and deliverables, especially when working on projects for Em Sherif.
- Crowded Environment During Shoots: Managing photo or video shoots in Em Sherif's consistently busy atmosphere presents a challenge. Ensuring a conducive environment for filming or photography amidst a packed space requires assertive planning and coordination.
Solution
- High-Quality Visual Content: Produce top-notch images and videos showcasing Em Sherrif's dishes and unique ambiance to captivate potential customers on social media.
- Authentic Content Strategy: Develop a genuine content strategy that tells the story of Lebanese cuisine while adapting to local tastes, fostering an emotional connection with the audience.
- Local Community Engagement: Organize local events and promotions to boost engagement and strengthen ties with the community, attracting new customers to Em Sherrif.
Impact
Em Sherif has enhanced its visibility on social media, thereby reinforcing its engagement, brand image, and community relationships.
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