YUM CHINA - KFC Re:Store

KFC Re:Store, a fully shoppable experience at the intersection of craft, innovation and commerce, serves as a digital hub for the younger generation to celebrate milestones and seasonal festivities, from Christmas to Chinese New Year to Graduation.

A correlation was made between virtual and real consumption behaviors, transforming food purchasing habits into a dynamic, social, and occasion-based experience, while creating new ways for fans to interact with KFC that blurred the boundaries between online and offline.

Reminding users of what’s great about a trip to KFC, establishing KFC as a key destination for connecting with friends.