YUM CHINA - KFC Re:Store
KFC Re:Store, a fully shoppable experience at the intersection of craft, innovation and commerce, serves as a digital hub for the younger generation to celebrate milestones and seasonal festivities, from Christmas to Chinese New Year to Graduation.
A correlation was made between virtual and real consumption behaviors, transforming food purchasing habits into a dynamic, social, and occasion-based experience, while creating new ways for fans to interact with KFC that blurred the boundaries between online and offline.
Reminding users of what’s great about a trip to KFC, establishing KFC as a key destination for connecting with friends.
We are Dentsu Creative China.
Business Driven, Creatively Obsessed. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society.
In China, we offer unparalleled access to modern capabilities in Digital Experience, End-to-End Commerce, PR Consulting, and Entertainment, supported by next-gen creative and production.
Get in touch with our Creative teams across Beijing, Shanghai, Guangzhou, Nanjing and Wuhan.
www.dentsucreative.com
