Hubbl - Hubbl Launch
Campaign Date: 2024
Challenge
Hubbl liberates people from the frustration of streaming by bringing together paid and free streaming entertainment, as well as live TV, into the world’s best user interface.
Amplify was tasked with activating a show-stopping Hubbl launch event for 300+ industry and influencer guests in Sydney. Guests included C-Suite in the media, entertainment and streaming world, sporting codes, advertisers, retailers, high-profile sport and entertainment talent and influencers, tech partners, key ministers and government representatives.
The objectives were to create impact, excite executives and generate mass buzz that drives product registration.
Insight + Strategy
Delivered via a world-leading entertainment operating system, Hubbl is accessed either using Hubbl Glass - a world-class TV with Hubbl built-in or through a small device that plugs into any compatible TV.
For this moment, the venue was everything. A TV viewing revolution deserved an iconic, fresh Sydney location that hadn’t been used by a brand before.
Our approach was to plug Hubbl into one of the most epic screens in one of the most beautiful locations with the most iconic backdrop in Australia.
Solution
Hubbl Launch
For one night only, Hubbl took over “the world’s most beautiful cinema”, the OpenAir Cinema in Sydney’s Royal Botanic Gardens.
The newly unveiled Hubbl brand was brought to life with a premium aesthetic across multiple spaces at the venue, from the giant archway entrance to the beautiful marquee and, most importantly, an epic stage in front of the spectacular 350-square-metre screen that rises from the waters of the harbour.
Hosted by dynamic Aussie duo Hubbl (Hamish) and Andy, the launch show included a breathtaking sunset performance from Papua New Guinea-born Australian based singer-songwriter Ngaiire, a rousing introduction to the Hubbl brand from CEO Patrick Delany and a deep dive and live demonstration of the Hubbl interface by Hubbl Head of Product Fraser Stirling. There were even a few entertainment celebrity cameos from talent spanning the full Hubbl offering.
Following the show, guests made their way to the marquee to explore the product range and dance the night away to the sounds of creator and DJ Yemi Sul.
Results
350 VIP Guests
160+ earned media placements
80+ influencer posts
1.6m organic reach
We're a global creative agency specialising in experience and culture.
We join the dots between people, brands + culture.
Amplify create big ideas, campaigns, experiences and platforms designed to be amplified at every touchpoint and across the entire marketing mix. We think globally but activate locally, have hubs in London, Los Angeles, New York, Paris and Sydney and operate all over the world.
We were founded as a 'home for creative people and clients' on a shared mission to join 'the dots between people, brands and culture'. We know we have two clients, both the brands that give us the killer briefs and the often hard-to-reach audiences they're trying to engage. Through our campaigns, we find cultural spaces where a brand and audience can come together to create conversation, community and culture - building loyalty and long-term relationships.
We ensure brands cut through in this busy, saturated and complicated world by creating simple, moving and effective campaigns that are empathetic, often living across multiple channels.
