TK Maxx - White Dress
TK’s long-running Give Up Clothes For Good campaign invites customers and associates to donate their pre-loved quality fashion and homeware at their local TK Maxx, which could be sold by Cancer Research UK to raise funds for research into children’s and young people’s cancers.
We created a series of social videos, with Zoe de Pass, to raise awareness of the GUCFG mechanic by following Zoë as she takes a look behind the scenes, as the donation goes from TK Maxx to CRUK shop floors - highlighting the ease of donating, the people who make it possible, and the causes it benefits.
We created a series of social videos, with Zoe de Pass, to raise awareness of the GUCFG mechanic by following Zoë as she takes a look behind the scenes, as the donation goes from TK Maxx to CRUK shop floors - highlighting the ease of donating, the people who make it possible, and the causes it benefits.
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