Clean & Clear - Real Skin Allies
In partnership with LGBTQIA+ homeless charity, Albert Kennedy Trust (AKT), Clean & Clear wanted to change the perception Gen Z has of the brand as a relevant, inclusive skincare solution, as well as being simple & effective.
Working with the team at Ogilvy UK, this campaign championed that being a #RealSkinAlly is about empowering yourself and others to feel confident in your skin so you can feel confident enough to be your best, most authentic and expressive self.
We devised an upbeat, sun concept that authentically communicates this message via interviews with young people from the LGBTQIA+ community. Casting Drag Race’s charismatic drag queen Tayce to conduct the interviews with LGBTQIA+ teens where they shared their stories on their own roads to self discovery and acceptance.
Working with the team at Ogilvy UK, this campaign championed that being a #RealSkinAlly is about empowering yourself and others to feel confident in your skin so you can feel confident enough to be your best, most authentic and expressive self.
We devised an upbeat, sun concept that authentically communicates this message via interviews with young people from the LGBTQIA+ community. Casting Drag Race’s charismatic drag queen Tayce to conduct the interviews with LGBTQIA+ teens where they shared their stories on their own roads to self discovery and acceptance.
