KFC - BamBam

KFC Thailand is celebrating its 40th anniversary by collaborating with Thai born superstar, BamBam Kunpimook to create the BamBam Box, a menu item designed and packaged by BamBam himself. 

Suhayl Limbada, CMO of KFC Thailand, said, "This significant collaboration between KFC and BamBam is a special gift we intend to offer to all KFC fans.”

Working with Johannesburg-born ad agency, Bananas, Brains and Brawn and Carbon Films director Bruno Bossi, KFC introduced the BamBam Box in their latest film titled “two legends become one. The film creates a symmetry between two iconic creators, The Colonel and BamBam.

“We wanted to capture a side of BamBam that hIs fans aren’t used to seeing. What is he like off camera, backstage or while rehearsing? Tapping into this allowed us to create a more authentic and original expression of the idea”, says Carbon Films director Bruno Bossi.  

The film launched on April 25th and made an immediate impact, trending at #2 globally, leading to the highest number of app downloads and app orders in the history of KFC Thailand.