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YSL Beauty - The Unboxing Duet

YSL Beauty
17/04/2024
Advertising Agency
London, UK
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We created an unboxing duet like no other,  taking to TikTok to create a playful lip-syncing duet moment where one hero creator invites others to get ready for the ultimate holiday party - highlighting key YSL beauty products along the way to drive purchase and gifting during the holiday season. 




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MOX is a creative practice (re)defining what culture can do.

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