Flannels - Youth-Phoria

The brief? Jolt life back into the luxury brand and target a new demographic by building a platform for showcasing what luxury means to youth today.

Born out of the beauty, freedom, romance and rebellion of being young – we developed creative platform "Youth-Phoria" -- a playground for Flannels to express its creativity and modern luxury through beautiful campaign imagery and film that lived 360, from OOH and retail to .com and social.

Across seasons, the story is unfolding and refreshed with our photography and video creative teams, and talent strategy  - all who embody the concept of Youth-Phoria.

​