Photomath - Back to School
Back to school season is a test every year for math help app Photomath, but in 2023, they had most of the answers in place: cool brand, cringe-core messaging, and a growing, devoted audience. What they didn’t have was the time or team to make their big idea play everywhere. We jumped in and pumped out 600+ unique assets, from digital video to static social ads to lG Reels, YouTube Shorts, and TikToks in less than six weeks.
Newfangled Studios is a creative production agency specializing in inclusive, social-first video campaigns guided by our company's core identity and ethos. We believe in creating stunning, stirring content we can all be proud of, but it must achieve business results. We believe in pushing boundaries and unlocking growth in every opportunity, but never at the expense of authenticity, respect or inclusivity. We are here to build things: successes, innovations and relationships. These pillars are the foundation that makes all of those possible, regardless of whether we're creating 150 bespoke assets for a half-dozen social platforms, or a single piece of long-form content that will live on a brand's homepage.