The Kraken Black Spiced Rum - Legendary flavour campaign

Spine-chilling OOH for Legendary Flavour campaign

This campaign ran alongside The Kraken 30-second mini movie. While the TVC told the brand’s origin myth, the OOH focused on upping the spice credentials of the Black Spiced Rum, showing a mighty tentacle pulverising the exotic ginger, vanilla and nutmeg.     

Dynamic, powerful and energetic, it showcased the fact that The Kraken has deeper spice notes than typical rums.