The Kraken Black Spiced Rum - Swap ordinary for legendary campaign

Wiping the sea floor with whiskey

When it comes to enjoying spirits, some people can get stuck in a rut – ordering the same drinks over and over and over and over and over again (yawn).

We helped The Kraken shake things up with a campaign that encouraged people to swap their puny, ordinary drink – whether whiskey neat or with cola – for one that’s legendary.

The campaign centres around an ordinary American whiskey bar scene which is made legendary when colossal Kraken tentacles smash and subvert it, replacing the dull drink with a devastating one.

Exciting and dynamic, it will leave people in no doubt what to order next time!