Zubrowka Bison Grass Vodka - Trade advocacy programme – Night Owls

Night Owls is a simple, engaging advocacy concept which brings a sense of wonderment to bartenders and the on-trade.

In traditional Polish legend, the owl only comes out at night because it is so beautiful it would make all the other birds jealous during the day (just like bartenders).

The owl symbolizes a bartender’s nocturnal life, and over the course of the programme, we brought them natural and wondrously beneficial things from the forest, from a visit from a real-life Great Horned Owl and branded barware to foraging trips and freshly cut bison grass.