Honda Europe - A Sign of Intelligent Life

Just as the gardener comes out of hibernation ready to tackle their lawn, Honda’s new Miimo range, HRM 1000 – HRM 4000, has landed with a campaign aiming to disrupt the European robotic lawnmower market. The campaign by Southpaw, centres around a friendly, inquisitive UFO coming to Earth and discovering a sign of intelligent life that’s quietly going about its lawn care task.