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Betclic - No Tax

Betclic
11/03/2024
Pro user
Lisbon, Portugal
49
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Brand
Agency / Creative
Production
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The leading legal bookmaker Betclic launched a new image and product campaign. The brand is promoting a ground-breaking change in its offer: the Tax-Free Game, thanks to which each of the operator's players can win more. This is because the bookmaker covers the wagering tax.

The spots depict the protagonist's troubled relationship with tax collectors throughout history, while maintaining the brand's signature humour. The creators take viewers on a historical journey to the Roman Empire, the Middle Ages and a small town somewhere in the Wild West.

The production was directed by acclaimed Portuguese directors João Marques and Nuno Alberto, whose credits include commercials for Lidl, IKEA, VISA, Vodafone and the CR7 brand with its owner Cristiano Ronaldo. The film was shot on location in Bulgaria and Romania.

180heartbeats + JUNG v MATT is responsible for the creative concept of the campaign. The spots were produced by Dobro Production Studio and directed by 78 Films from Lisbon.

About Ricardo Malaquias
I'm a Marketing Project Manager with a passion for creativity and how it can help businesses improve their results. 

I joined Betclic Group in late 2020 and work for the Portuguese, Polish and Italian markets. I'm responsible for the work with our creative agencies on developing all the advertising campaigns and work with the Betclic team on the alignment of the marketing strategy. Since I'm here, I've helped the brand to achieve the best business results ever both in Portugal and Poland and being named Advertiser of the Year in 2021 at Clube Criativos Portugal, the main advertising award in the country. We have also won the first advertising awards for the brand in Poland. 

Before joining Betclic I've worked for more than 10 years at advertising agencies having worked with the main Portuguese brands and won several awards at the main creativity awards in Portugal.
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