UN Women NL and DEGIRO - Pink Chip

Insight

Research shows that companies with female leaders tend to be more profitable and have better stock price performance.
Despite this, just 6 per cent of CEOs of publicly listed companies around the world are women.

Data shows that when some companies appoint a female CEO, their share price drops by 2 to 3 per cent – placing female leaders at a disadvantage before their tenure has even begun.

Idea

A new financial tool that proves the power of women.

Pink Chip is a collection of indices that tracks the performance of exceptional women-led businesses in markets around the world.

Pink Chip is created and designed by AKQA in partnership with Thematic, DEGIRO and UN Women NL. It is the first index to align with the UN’s Sustainable Development Goal 5, and the first to launch in collaboration with UN Women.

The first of its kind, Pink Chip allows investors to see for themselves how investing in women is better for their bottom line, boosting their returns while also supporting female leaders. It is freely available on pinkchip.org, and on the DEGIRO app.

Impact

Invest in women, accelerate progress.

Pink Chip’s first index has seen growth of up to 58.90 per cent, and it has regularly outperformed market benchmarks such as the S&P500. The index is live on Europe’s largest investing platform, DEGIRO, reaching its 2.5 million active users.

On International Women’s Day, Pink Chip joined UN Women NL at the opening of the stock market at Euronext in celebration of the year’s theme, #InvestInWomenAccelerateProgress.