Karmi - Karmi
A TVC for flavored malt drinks that represents the feeling and textural impact of Karmi on consumers. The film was shot in Warsaw with an amazing production backup. With the help of a very strong art department, we managed to make small sets look massive and impressive. We flew in a liquid and beer specialist from London who was great at making small rigs to create the intended patterns.
Born in London in 1994 and in the Middle East since 2008, we understand the international standards and we understand the culture of regions. The mindset of Dubai perfectly echoes our goals ambitions to rise above the norm and reach for the extraordinary. JOY like Dubai, is more than just a name. It is a state of mind.
With offices in UK, Dubai and Beirut, our international presence is stronger than ever and we’ll continue to expand our international support base. We’ve always strived to be a great company and not necessarily a huge one, because we believe an intimate and close relationship is the right way towards supporting our directors, partners, our clients and delivering higher production values.
We think creatively to find solutions efficiently. We think creatively to create optimum impact. We think creatively to deliver great ideas and we think creatively to deliver great value. Other than creativity, we also champion transparency, diplomacy and dialogue. In short, we’re a joy to work with.
