Amazon Music - Alexa Follow Anderson .Paak
In this vibrant Amazon Music advert from 2018, animated Anderson .Paak brings his album "Oxnard" to life with infectious energy. Dancing around the studio, he showcases his tracks, embodying the joy and pride of his new music. The spot cleverly integrates Alexa, with Anderson engaging the device in witty banter about his album and ensuring it follows him on Amazon Music. Directed by Decatur Dan and with creative and production by Where It's Greater, it's a playful fusion of technology, music, and animation, highlighting how Amazon Echo keeps you connected to the latest tunes.
Decatur Dan stands as a driving force in the world of film direction and photography. Hailing all the way from Decatur, Georgia, Dan infuses his creations with the vibrancy of his hometown community and an unwavering pursuit of excellence.
Born into a family rich in creative lineage, Dan’s passion for visual storytelling was sparked by his father, a sports videographer, and nurtured by his mother, a Southern gospel singer. These influences have shaped his distinctive style, one that seamlessly blends visual finesse with compelling narratives.
Dan got his start in streetwear, embracing the facets of individuality and self-expression synonymous with the subculture. This phase served only as a stepping stone to his eventual role as the preferred music video director for Atlanta icons like Future 2, Chainz, Jeezy and more. This trajectory signifies his journey from humble beginnings to becoming a sought-after figure in the city’s music scene.
