With the global launch of the advertising campaign of the New DS 5, the DS Automobile brand asserts its positioning with the alliance of design, technology, refinement and dynamic comfort. A campaign which expresses the notion of the spirit of avant-garde of the brand. A spirit embodied by ambassadors recognized in their fields for their creativity and excellence.
Julien Faure from TROUBLEMAKERS.tv directed two new films with the agency Publicis La Maison about the endorsers. The first film is about Iris Van Herpen, a dutch exceptional stylist and the second film about Dr. Sylvestre Maurice, an astrophysicist who contributed to the invention of the Curiosity Rover on planet Mars.
A young fashion prodigy, Iris Van Herpen is a creative mind that stands out in the world of high fashion. From her early beginnings she’s always explored all the possibilities to give birth to her collections which have always pushed the limits. Her curiosity, her experimental approach and her interest in other artistic domains have allowed her to march her own way. Her unique creations is marked by unusual fabrics, new technologies and by the spirit of avant-garde.