ARMEDANGELS - Like a Second Skin

ARMEDANGELS' DetoxDenim Like a Second Skin Collection, presented by Georgia May Jagger presents 

In partnership with ARMEDANGELS, Hey Honey developed the concept and social-first activation for the Cologne-based fashion label, ARMEDANGELS. The new DetoxDenim spring collection with model and designer Georgia May Jagger was captured by Berlin photographer Anna Daki. The campaign focuses on the parallels between skin and denim. As denim is so close to us, protecting us, expressing us, and growing older with us - it’s as if denim becomes another layer of skin. With something so close to our skin, ARMEDANGELS makes sure that it cannot cause us any harm and chooses what goes into their Denim extra consciously.